Alaska Airlines allows for minor name corrections on a ticket but generally does not permit transferring a ticket to a completely different person. Call at +1-888-415-1245 (US) or +44-203-869-5245 (UK) The process and any potential fees depend on the timing of your request and the reason for the change. 

General name change policies

• Non-transferable: Tickets are non-transferable and must be used by the passenger whose name is on the ticket. Call at +1-888-415-1245 (US) or +44-203-869-5245 (UK) The only exception is for group reservations of 10 or more passengers, where name changes are allowed for a fee.
• Minor corrections allowed: You can fix minor errors, such as spelling mistakes, typos, or a reversed first and last name.
• Name change due to a legal event: If your name has legally changed due to marriage or divorce, you can update it on your reservation. Call at +1-888-415-1245 (US) or +44-203-869-5245 (UK) You must be able to provide the necessary legal documentation, such as a marriage certificate.